.svg)
It’s not every day that you get to work with the Dog Father himself, but when the opportunity comes knocking, you drop everything like it’s hot and answer the door.
Check out our awesome video, which will spare you a 4-minute read and a ton of awful puns about the fantastic experience we crafted. But if it’s a gangsta party you want, feel free to scroll down!
D*gg LBS Launch
With so much excitement in the Y-Y-Z, we felt extremely lucky to be working with Snoop D-O-double-G. Cuz we somehow someway keep coming up with funky fresh ideas like every single day. We kicked the campaign off with a high-profile in-store event at Tokyo Smoke, with the one and only Skratch Bastid. The event aimed to create an immersive experience, drawing in cannabis enthusiasts with the allure of the D*ggLBS brand, directly associated with the legendary Snoop Dogg.
Apparently, the combination of an engaging in-store experience and the excitement of a celebrity meet-and-greet is a great formula. It not only established D*ggLBS cannabis as a notable contender in the Canadian market but also set a benchmark for future product launches in the industry and blew up Tokyo Smoke’s socials.
THE END
HOLD UP
For all the readers thinkin’, we’re soft.
You know we rocked the next part til the wheels fell off (literally—a wheel fell off the car. Ask us about it later.)
Okay, we obviously didn’t JUST stop there.
We had an amazing contest winner and we needed to deliver a taste of the West Coast DPGC lifestyle.
First and foremost, we kitted out our winner in D*ggLBS and Tokyo Smoke swag.
Then we gave them a ride of a lifetime to the show in a tricked-out, low rider.
From there, our winner received a meet and greet with Snoop Dogg and VIP passes for the show and we captured the whole
thing and turned it into amazing content for social.
AND IT DIDN’T END THERE.
To continue the promotion we created a contest to give away an exclusive Crooks n Castles x D*ggLBS jacket autographed by Snoop to commemorate the launch and collaboration with Tokyo Smoke and it went viral.
.png)
.png)
.svg)
event management
Designed and executed an exciting launch event for D*ggLBS at Tokyo Smoke.
SOCIAL STRATEGY
Created and executed a social content strategy to boost engagement and viewership on Tokyo Smoke’s socials surrounding the event.
M&G CONTEST
Strategized and executed a meet-and-greet contest for Tokyo Smoke’s social audience.
STORY TELLING
Storyboarded, and executed the story arch for the contest winner and brought the experience to life.
ON-SITE PRODUCTION
Filmed, Directed, Edited, and Produced an unforgettable experience.
.svg)
1.25+ M
Campaign Views
1+ M
Unique Data Captures
65,000+
Campaign Interactions
1,500+
Net New Followers
2,200+
Bots Cleared Out
1
Lucky Fan got to Meet Snoop
1
Lucky Fan Won a Custom Snoop Autographed Jacket
1
Extraordinary Brand Launch
With a bold vision, we found a way to create a dynamic digital platform that excited and delighted consumers while educating them on the painstaking level of care that goes into Tweed’s cannabis.
We also lowkey launched the Cannabis industry’s first out-of-home campaign that spread like wildfire.
To sum it up - We ideated, designed, coded, built, and deployed a MONSTER of a campaign that allowed people to grow weed online and win some fantastic prizes and also moved a ton of products for our client. Super cool of us, right?
This was a massive success where strategy fused with creativity to deliver an incredible experience that our clients’ audiences could really connect with. We can’t begin to describe how important these metrics are.In cannabis, these metrics are tough to achieve with the shadow bans and tough regulations.We found a way to make a real impact, surprise and delight customers, and deliver beyond expectations to our clients.
If you ask us, Murda
was the Case
.svg)
.svg)